AW25 — March 2025

The street outside the tent

Half the story of Tokyo happens on the pavement.

5 min read

Every fashion week has its sidewalk. In Paris the sidewalk performs; in Milan it postures; in New York it hustles. In Tokyo, the sidewalk is where the actual work of the week gets done.

Outside the Shibuya Hikarie venue on the second afternoon, I counted eleven distinct micro-scenes forming and dissolving in the span of twenty minutes. A group of Bunka students clustered around a stylist they admired. Two buyers from Osaka debated an order over cans of cold coffee. A photographer set up a portrait against a beige wall the light happened to love for exactly forty minutes a day.

None of this was staged for the cameras, because the cameras were mostly pointed elsewhere. The international press had left after the morning show. What remained was the domestic industry talking to itself — the part of a fashion week that decides what the season will actually mean, six months from now, in shops.

The clothes on the sidewalk were, as always, better than the clothes inside. Not because street style is more honest — that argument has been made and worn out — but because the people wearing them had chosen every piece themselves, that morning, in a hurry, with no one watching. That is a kind of styling no runway can reproduce.

Photo and video gallery

SS26

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SS26. Memories.

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